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ADVERTISING
TARGETED READERSHIP & DISTRIBUTION
ABOUT OUR READERS
Targeted, niche publications like Western New York Family “speak” directly to the reader who is most interested in your products or services. Our most recent reader surveys by the independent audit company, Circulation Verification Council, (2009) verify that we currently print 25,000 copies monthly and defines our readership as follows:
94% are female 89% share WNY Family with their spouse 2.25 average readers per copy 78% are 25-44 years old 88% are college educated 76% have a household income of $50,000+ 46% have a household income of $75,000+ 2.4 children per household |
64% have children under age 5 71% have children ages 5-12 21% have children ages 13-18 years 7% are expecting a baby 94% read most of the magazine 61% keep WNY Family 1 month or longer 76% frequently purchase products or services from ads 89% own home computers and are connected to the Internet |
DISTRIBUTION
The Circulation Verification Council independently verifies that Western New York Family distributes 25,000 copies across Erie & Niagara Counties (Buffalo & Niagara Falls, NY metro areas). They ascertain that our “leave behind rate” (the number of copies not picked up by readers at the end of an issue cycle) is a very low 2.5%.
Our print distribution is a combination of paid subscriptions, delivered via U.S. mail, and controlled, targeted free distribution to more than 450 select locations throughout the Buffalo-Niagara region including:
• All Wegmans supermarket locations • Childcare Centers • Public Libraries • Cultural & Community Facilities • Hospital Maternity Departments • Pediatricians, Obstetricians & Dentists • Children's Clothing Stores • Toy & Book Stores • Family Restaurants • And many of Our Advertisers |
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CYBERSPACE EXTENDS OUR REACH!Beginning in January of 2009, Western New York Family's distribution becomes LIMITLESS as tech-savvy parents are able to access our complete issues from their computer desktop. Readers initially enter their zip code and e-mail address to sign up to receive our digital issues absolutely FREE OF CHARGE. Whenever a new issue has been uploaded, they automatically receive an e-mail alerting them that the issue is available for viewing. Google Analytics, Get Clicky and other programs will allow us to provide advertisers with detailed traffic reports on how many cyber-readers saw their advertisements and/or clicked on "hot links" to their web sites or e-mail addresses.
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